Playsafe’s business strategy is to become established as one of the major players in the online gaming market. Our financial goal is to increase profits by a significantly higher rate than that of the online gaming market as a whole and to build value for our shareholders.

Strategies
Playsafe is in a unique position in the market for online gambling. Playsafe’s strategies to significantly expand activities and achieve the business and financial goals are:

• Continue to acquire ”undervalued” small and medium size online gaming operators and integrate the acquired businesses into Playsafe’s streamlined structure.
• Enter into more markets within Europe and Asia where there is a reasonable gambling culture and high internet penetration. 
• Create a strong position in the market for online casino’s by offering a wider range of games coupled with a superlative customer service 
• Offer a wide range of new gambling products, for example poker, to all existing and new customers Develop and promote new distribution methods, for example mobile applications. 
• Continue to optimise cross-selling opportunities and give priority to organic growth.